Plan B: What goes on behind the scenes at my photo shoots or maybe not

I recently came across this behind the scenes video that shows what has to happen in order for a large corporation such as Domino's Pizza to shoot a few seconds of a "cheese pull".

It shows some of the 150 people including a hand model (wearing gloves until the last minute before the shoot in order to protect her hands), lighting crew, grips and the dozens of food stylists who adjust the pizza after it is cooked using spatulas, knives, cotton buds and tweezers to make the food looks as perfect as it does when it arrives at your door ;-)

You'll have to watch the video to see the use of power tools and other hardware but please do continue to read the blog after you have watched it

In reality it was shot for a Domino's campaign called Show Us Your Pizza, where they promise to bring reality in to their advertising photography and film making and also offer up to $500 to their customers who send in their own winning pizza pictures

Russell Weiner, Chief Marketing Officer of Domino's makes the following promise

Our Photo Promise

Here at Domino's, we don't think our inspired Domino's pizza needs the "extra" things typically done to food at photo shoots to look mouth watering. Our pizza is good enough to stand on its own. That's why we're making the following promises about how we photograph our pizzas from this day forward. Did we just buck the food photography trend? Oh yes we did.

We will only photograph real, honest-to-goodness pizzas.

That means fresh from our own ovens, with exactly the same ingredients we deliver to your doorstep. Nothing else added.

Our employees will make the pizza we shoot.

Not an art director or model maker or food stylist. A Domino's employee trained to make pizzas the only way they know how: by hand.

We will not artificially manipulate the food we shoot.

No tweezers, no steam guns, no model knives cutting perfect perforations in the cheese. The only thing that will touch the pizzas we shoot is the pizza-maker's hands and a standard Domino's pizza cutter.

I think it will be interesting to see other food suppliers coming clean and making a promise about the reality of their images

Next it could be Anchor butter folk telling us these were pantomime cows in their recent advert and not real cows